The perfect blend of technical and graphic skills

combined with sales and marketing to help grow your business.

Locally Owned & Operated

My Treasure Coast Online is a privately held company located on Florida’s Treasure Coast. We serve Palm Beach, Martin, St. Lucie & Indian River Counties with over 60 years of combined experience assisting small to medium sized businesses grow by building brand awareness while increasing customer retention.


My Treasure Coast Online focuses on you and your online marketing needs. Websites, website re-designs, SEO, graphics and photography customized for your business without hassles or high costs. We are your business consultants that provide honest answers to your questions without the empty promises.

Our Community

My Treasure Coast Online takes pride in giving back to the community and actively supports many charities and organizations including: the St. Lucie Chamber, PSL Business Women, The American Cancer Society, Relay for Life and Children’s Services Council.

Business Directory

My Treasure Coast Online provides an online business directory resource for both residents and visitors of Florida’s Treasure Coast, giving the local community an opportunity to earn it, spend it, and keep it local! To be added to the directory, email us your logo and 250 words about your company.

Lori Finkel


Lori Finkel is President and CEO at My Treasure Coast Online, a local company that offers websites, SEO, social media posting and instruction, graphic creatives and business consultant services. Recipient of the 2014, 2015, 2016, 2017 and 2018 St. Lucie Chamber of Commerce Business Industry Award for Best Advertising and Public Relations and/or Professional Services in the county. Lori is often found networking locally, teaching classes to aide companies grow their online business as well as creating various digital mediums to enhance brand awareness.

As an individual touched by cancer, she is a dedicated volunteer for the American Cancer Society Making Strides and the Relay for Life walk, which is the largest single fundraising event in the world. She is a member of the Port St. Lucie Business Women , VP, BNI Dollars & Sense on the Board of Directors for the Boys & Girls Club of St. Lucie County, and an ambassador for the St. Lucie County Chamber of Commerce.

Lori grew up in the heart of Ft. Lauderdale beach, lived in Palm Beach for 15 years raising 3 daughters and moved to the Treasure Coast in 2005. She and her husband, Eric have been married and working together as a business team for over 30 years. She is an obsessed reader, frequently found working from the beach, and enjoys international travel.

Eric Finkel

Business Consultant

Business Consultant at My Treasure Coast Online, home of the largest single free directory to businesses on Florida’s Treasure Coast as well as a fast growing digital services and consultant company. With more than 30 years of executive level experience in global driven companies, start-ups and established enterprises, Eric has a track record of increasing revenue and profitability, combined with expert leadership, communication, negotiation, team building and creative skills to deliver results.

He is well known for the ability to build consensus and drive cooperative relationships between management, employees, board of directors and business partners. Eric is currently serving the Treasure Coast community as: Past Past Chairman of the St. Lucie County Chamber of Commerce Board of Directors, Leadership St. Lucie Class 35, Governor Appointed Board Member for Children’s Services Council of St. Lucie County, Board Member for the First Tee of the Treasure Coast, Former Membership Director of Elite Business Associates and VLC Board Member for the American Cancer Society.

Eric is originally from Boston, but has called Florida his home for 35 years. Eric is an avid golfer, a Red Sox and Patriots fanatic and enjoys worldwide traveling.



Amy is a graphic artist who has been in the industry for over 25 years. She has witnessed first hand the phenomenon of print graphics and advertising morphing into the digital explosion, and continues to work with top fortune 100 companies producing mechanical artistry. She began with My Treasure Coast Online at its infancy stage and continues to be an integral part of the team today.

Amy is a mother of triplets, who has already earned her heavenly wings. When not tapping on the computer keys making amazing creatives, she struts in the equine world, likes hiking and doesn’t mind swimming with dolphins occassionally.


Administrative Assistant

Melanie is a dedicated worker and creative contributor to My Treasure Coast Online. She enjoys art, history and cooking. Besides taking art classes and contiuning her education, she enjoys basic photography and spending time outside locating great nature shots.

With a background in marketing and community relations, she continues to be a valuable asset for the company with her creativity and funny demeanor.


“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.”  William A. Foster