Website Development FAQ
My Treasure Coast Online Website Development
Website Development and How Does it Work?
Example steps of the website development process include:
Project: A general outline and overview of the project is reviewed with the business owner. Covered in this meeting will be organization, background, the product and services offered and the value provided to the current and potential audience.
Goals: Determining three to four specific goals that the website should achieve. These goals allow the website developer the ability to focus on what will provide the most impact.
Target Audiences: Identifying the target audience profiles, branding perceptions, audience needs and online goals.
Message: What is the key message that will attract and motivate current and potential customers to engage with your business?
Competition: Pinpointing businesses that provide similar products or services. An overview of competitive organizations’ websites, visual branding, messaging, navigation, calls to action and key differentiators.
Who Writes the Content for My Website?
Writing content for a website can be a difficult task. You should be prepared for:
- The undertaking of the refining of old content
- The responsibility of the creating new content
- Determining what professional images you would prefer be displayed
- Consider the addition of videos
- Choosing what social media outlets will appear on your website
- If you want a blog area, and a prepared calendar schedule for maintaining it
Once a plan of action is determined for either a new website or a website redesign the next step is to create a visual style.
Style: The overall visual style will be determined by your brand and logo in addition to preferred colors and images.
Brand: Your business brand plays an important factor in this part of the design process and our website designers will want to visually convey key brand concepts within the new design.
Design Options: Generally, three website designs are provided for you to choose from.
How Long Does it Take to Build a Website?
Almost daily, we are the recipients of this question. The answer depends on the project and how long it takes a client to make decisions, provide their content and respond to inquiries.
In our experience, website generally can take from 60-90 days. We have completed websites in less than a week and also in one day, but these are unusual circumstances. At the first consultation, we prepare the client and follow up with specific written instructions, so that the website development process is seemless. Because this is our area of expertise, it is our job to communicate and guide our clients for a successful project.
Logos for long-established companies can receive a revision. Updating logos can help you relaunch your business, create a new buzz and remain memorable as well as becoming the cornerstone of your rebranding efforts.
Logos in Hi-Resolution
Digital files of all logos will be your final copyright and will arrive in several printing formats: .jpg, .pdf., vector and .png for both RGB and CYMK. This is an added bonus so whether you are printing a flyer from an office ink jet, a professional printer or for the web, you will have the appropriate files to use. We do reserve the right to use your logo on our website and additional marketing materials. (More advertising for you!)
Corporate Indentity Packges
In the heart of all great brands, are logos. All companies should have a professionally designed logo. It is a creative edge that graphically communicates the qualities of your business and exemplifies the essence of your company. Corporate Identity Packages include new logo, business cards, letterhead and envelopes.
What is SEO?
Search Engine Optimization (SEO) for websites is the most over promised and under delivered digital component on the web. While great content is a part of SEO, other items your website needs are: technical accuracy, links, search engine compliance, mobile device friendliness, page speed, keywords, consistent citations and constant updating. Let a professional handle this delicate balance for optimal page rank.